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Writer's pictureVan Pham LLC
Mar 294 min read

Booming Pet Care Industry in Vietnam!

Updated: May 10

The pet care industry in Vietnam is experiencing a remarkable surge, propelled by a convergence of factors that reflect the evolving societal landscape of this vibrant nation. As more Vietnamese households embrace the joys of pet ownership, propelled by increasing disposable incomes and shifting cultural attitudes, the demand for high-quality pet care products and services has reached unprecedented heights.


However, amidst this burgeoning growth lie a set of unique challenges, from bolstering veterinary infrastructure to tackling concerns over pet welfare. In this exploration, we delve into the multifaceted dimensions of Vietnam's pet care industry, uncovering its driving forces, market characteristics, and the key recommendations poised to guide businesses towards sustainable success in this flourishing sector.


1. Background

The Vietnamese pet care industry is experiencing a boom, fueled by several key factors:

  • Rising Pet Ownership: Vietnamese households are increasingly welcoming pets, particularly dogs and cats. A 2023 survey by TGM Research indicates over half of Vietnamese households have multiple pets, reflecting a growing emotional connection with companion animals.

  • Increasing Disposable Income: Vietnam's economic development has led to rising disposable incomes, allowing pet owners to invest more in their pets' well-being. This fuels demand for premium pet food, veterinary services, and other pet care products.

  • Shifting Cultural Attitudes: Traditionally, pets in Vietnam were often viewed as utilitarian animals. However, there's a growing trend of pet ownership for companionship and emotional support. This cultural shift creates a market for pet care services that go beyond basic needs (Vietnam Animal Welfare Foundation, 2024).


2. Market Characteristics

  • Dominant Pet Segments: Dogs and cats are the most popular pets in Vietnam, with dog food holding the largest market share according to Mordor Intelligence (2022).

  • Evolving Distribution Channels: Independent pet shops remain a major channel, but e-commerce platforms like Shopee and Lazada are experiencing rapid growth. E-commerce is rapidly taking hold in Vietnam's pet care product sales (eConomy SEA 2023 by Google, Temasek, and Bain & Company). Suppliers can capitalize on this trend by selling their products through established platforms like Shopee and Lazada.

  • Focus on Quality: Pet owners are increasingly prioritizing high-quality pet food ingredients and reliable veterinary care (Kennel & Groomer Magazine Asia Edition, 2023).

  • Early Stage: The Vietnamese pet care industry is still maturing compared to more developed markets. This presents significant opportunities for innovation and market expansion.


3. Challenges

  • Limited Veterinary Infrastructure: The number of qualified veterinarians and well-equipped animal hospitals needs to keep pace with the rising pet population.

  • Pet Overpopulation and Welfare Concerns: Inadequate regulations and lack of awareness about responsible pet ownership can lead to pet abandonment and welfare issues (Vietnam Animal Welfare Foundation, 2024).

  • Price Sensitivity: While disposable incomes are rising, price remains a significant consideration for many pet owners.


4. Recommendation for PET Care Business

The Vietnamese pet care industry flourishes, and each stakeholder plays a vital role. Here are some valuable recommendations for your references:


4.1 Breeding & Grooming

  • Ethical Practices: Prioritize ethical breeding practices that ensure the health and well-being of breeding animals and puppies/kittens (Vietnam Animal Welfare Foundation)

  • Transparency: Provide transparent information about breed characteristics, health testing results, and pedigrees (Vietnam Animal Welfare Foundation)

  • Collaboration: Collaborate with veterinarians to offer pre- and post-purchase consultations to new pet owners (Kennel & Groomer Magazine Asia Edition, 2023).


4.2 Pet Hospitals

  • Technology and Equipment: Invest in advanced diagnostic tools and technology to provide high-quality care (Vietnam Animal Welfare Foundation)

  • Accessibility: Offer tiered pricing structures and consider mobile vet services to reach a broader range of pet owners (eConomy SEA 2023 by Google, Temasek, and Bain & Company).

  • Community Outreach: Partner with local shelters and animal rescue organizations for discounted services or educational programs (Vietnam Animal Welfare Foundation)

4.3 Multi-Unit Pet Specialty Retailers

  • Omnichannel Strategy: Develop a strong online presence alongside your physical stores. Offer online ordering, delivery options, and loyalty programs (Statista report on E-commerce in Vietnam, 2023).

  • Private Label Products: Consider developing your own private label pet food or care products (Mordor Intelligence).

  • Data-Driven Marketing: Utilize customer data to personalize marketing campaigns and promotions (eConomy SEA 2023 by Google, Temasek, and Bain & Company

  • Products: Go beyond basic supplies and offer grooming services, pet training consultations, or self-service dog wash stations (Kennel & Groomer Magazin).


The Vietnamese pet care industry is experiencing a period of exciting growth, driven by rising pet ownership, increasing disposable incomes, and a shift towards pet ownership for companionship.  This presents significant opportunities for businesses across the pet care spectrum, from breeders and groomers to pet hospitals and retailers.  However, there are also challenges to consider, such as limited veterinary infrastructure, pet overpopulation, and price sensitivity among pet owners. Stakeholders who prioritize ethical practices, focus on quality products and services, and adapt to evolving consumer behavior will be well-positioned to thrive in this dynamic market. By working collaboratively to address challenges and capitalize on opportunities, all stakeholders can contribute to a sustainable and responsible pet care ecosystem in Vietnam.


Infographic showing recommendations for pet care businesses in Vietnam, including ethical breeding practices, advanced veterinary technology, omnichannel retail strategies, and collaboration with animal welfare organizations to address industry challenges and opportunities in the growing market.
Recommendation for PET Care Business

Reference Sources:

eConomy SEA 2023 by Google, Temasek, and Bain & Company.

Mordor Intelligence (2022). Vietnam Pet Food Market - Growth, Trends, and Forecasts (2022 - 2027) Report: https://www.mordorintelligence.com/industry-reports/vietnam-pet-food-market

Kennel & Groomer Magazine Asia Edition (2023). The Rise of the Vietnamese Pet Care Market. 

TGM Research (2023). Survey on Pet Ownership in Vietnam.

Vietnam Animal Welfare Foundation (2024). Annual Report.



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