top of page
Writer's pictureVan Pham LLC
Feb 241 min read

Franchising: Vietnam's Golden Opportunity

Vietnam's booming economy and young population are creating a gold rush for franchise businesses. Here's why you should consider about it:


  • Massive market: 60% of the population is under 35, with a growing middle class hungry for your brand.

  • Quality reputation: Vietnamese youth seek to experience high-quality brands in the foreign.

  • Diverse opportunities: Fast food, business services, education, healthcare, and more are all in high demand.

  • Rapid growth: Over 310 foreign brands are already franchising in Vietnam, and the number is only going up!


Vietnam's franchise market is waiting for you!


An overview of Vietnam's rapidly growing food and beverage market, highlighting key statistics and trends. The market is forecasted to reach 720 trillion VND (30.7 billion USD) in 2023 and 938 trillion VND (40 billion USD) by 2026. Vietnam has approximately 338,600 restaurants and coffee shops, with Ho Chi Minh City and Hanoi being the main hubs. Vietnamese consumers are willing to spend 40,000-70,000 VND on beverages and up to 500,000 VND on special occasions, with over 77% planning to maintain or increase their spending in 2023. Despite the global economic slowdown, local F&B chains like Highland Coffee, Trung Nguyen E-Coffee, and Golden Gate have expanded their presence and invested in digital transformation. Foreign F&B chains, such as Mixue from China and Starbucks, have also experienced rapid expansion and growth in Vietnam, contributing to the robustness of the domestic market.
Overview of Vietnam’s F&B Market

Reference Sources:


0 views0 comments

Comments

bottom of page